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Saturday, November 3, 2007

Tracking and Reporting

LEARNING CENTER PORTAL – Tracking and Reporting System

1. Sign Ups Tracker
To track the number of people sign in up in the website and create separate database.
Name, USER ID/PWD, Email, Phone and Address this is for send them email monthly newsletter or any other web promotion purpose.

2. Web statistics
General web stats such as
Length of visit
Entry/Exit Page
Duration
Geography
Bounce rates
Popular pages
Page wise stats and more

3. Course Tracking

No of courses enrolled by users
Individual course stats
Duration of each course
Popular Courses
Feedback/Survey Management
Multiple course tracking

4. Product/Service/Add tracking

Click reports on all the above
Time tracking

5. Marketing Campaign Tracking

a. To track email campaign like how many of them forwarded the email, replied, deleted, opened the Email etc.,
b. To track referral url campaign. Which top referral url from people came.
c. To track organic search engines campaign
a. by keywords
b. geo location
c. Length of visit
d. Entry/Exit Page
e. Duration

d. To track paid search engine campaign

f. by keywords
g. by ad copies
h. by campaign
i. geo location
j. Length of visit
k. Entry/Exit Page

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