SEO Basic Steps

Targeted SEO -Basic Steps

The below steps are basic SEO process, but powerful.
Positive on Page Factors:
Keyword in Title Tag
Keyword in Heading Tags H1, H2, and H3
Keyword in links
Keyword in image files names
Keyword in URL
Keyword in Alt Tags
Keyword prominence indicates that the keyword should be close to the beginning in
each page area (title and other Meta tags, headings, and paragraphs).
Keyword density indicates the percentage of keywords to the number of text on a page.
Keyword frequency is the number of times the keyword appears on a page.
Use Keywords as Anchor text of internal links
Links coming from pages with less outgoing links are better. Links coming from pages
with over 100 links are no good.

Off Page Factors:

Directory Submissions:

1000’s of free directories are available. Choose among the best because some of the
directories using “No Follow” Tags

Search engines Submission:

Submit your site properly. Do not submit repeatedly to search engines

Blogging:

Create different blogs and write your own content.
Participating in comments
Press Release
Articles

Of course, now a days SMO (Social Media Optimization) playing a important role
Try to avoid the below steps:

Negative Factors:

Too much keyword repetition i.e.) Keyword Stuffing
Invisible Content via text same color as background or CSS or other such methods
Doorway pages. Pages that are specifically written for search engines.
Duplicate Content: watch out for those duplicate filters. Make sure your site doesn't
have content from other sites or no one else has copied you.
Participating in Link Farms or services that try to artificially increase your links by
doing shortcuts
Cloaking: Showing a page to search engines different than what the users see based on
their IP address