There are several ways in which Twitter can be useful for online marketing purposes.
This is according to Kelly Gillease, marketing director of Viator, who says in a post for twitter-38241">Search Engine Land that the microblogging site offers both branding and search engine optimisation (SEO) benefits.
Concentrating on the latter part of online marketing, she explains that those looking to harness Twitter to boost their search engine rankings would do well to use their brand name as their username on the social networking site.
She also recommends considering integrating Twitter news feeds into the business's own website, as well as looking into ways of keeping content on both Twitter and Facebook constantly updated.
Ms Gillease adds: "If Twitter results become a more standard part of the top search engine results, it will definitely pay for marketers to be actively tweeting to increase their exposure."
Despite the apparent SEO benefits of Twitter marketing, a recent OneUpWeb study suggested that web users are slow in adapting to the inclusion of real-time results from social media sites in search listings.
The eye-tracking research indicated that fewer than three in five participants were able to easily spot real-time search results.
Thursday, March 25, 2010
Wednesday, March 24, 2010
Search Marketing News
Social marketing needs supporting with other strategies
Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads.
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Obviously, social media can be used to boost a company's website promotion efforts - especially now Google has started including social results in its search engine results page - and it offers some interesting brand-building capabilities.
But without the help of other channels - such as email marketing or search engine optimisation (SEO) - social media campaigns can struggle to offer a concrete return on investment.
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Commenting on the benefits of using multiple channels, Gather.com said: "Cost-effective, tried and tested, email is a proven channel that allows you to connect with your audience and succeed with your marketing endeavours.
"It is also a powerful tool that can help you grow your social network and solidify your position in the social media world." And the same can be said for boosting a website's presence on Google with the help of search engine marketing services.
According to Mashable, implementing a social media campaign without adopting SEO techniques will mean content becomes difficult to find.
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Mashable claims that a business should create a game plan for its combined social media and SEO marketing campaign and stick to it.
"Whether a keyword-focused strategy for reaching goals means publishing new content or creating an opportunity for consumer-generated content, it must involve proactive promotion and easy sharing among members of the community," the website said.Adding: "Whether content is created by marketers as part of a social destination like a niche community or a promotion vehicle such as an interactive ad, keyword glossaries become useful for writing headlines, deciding on anchor text for links and outreach activities like blogger relations."
And similar techniques can be applied just as easily to company blogs.
Just last week, Marketing Week's Robin Collyer, director for UK & International at Aprimo, claimed that public-facing corporate blogs are underused, with just 22 per cent of Fortune 500 firms incorporating a blog into their marketing mix.
Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads.
------------------------------------------------------------------------------
Obviously, social media can be used to boost a company's website promotion efforts - especially now Google has started including social results in its search engine results page - and it offers some interesting brand-building capabilities.
But without the help of other channels - such as email marketing or search engine optimisation (SEO) - social media campaigns can struggle to offer a concrete return on investment.
------------------------------------------------------------------------------
Commenting on the benefits of using multiple channels, Gather.com said: "Cost-effective, tried and tested, email is a proven channel that allows you to connect with your audience and succeed with your marketing endeavours.
"It is also a powerful tool that can help you grow your social network and solidify your position in the social media world." And the same can be said for boosting a website's presence on Google with the help of search engine marketing services.
According to Mashable, implementing a social media campaign without adopting SEO techniques will mean content becomes difficult to find.
------------------------------------------------------------------------------
Mashable claims that a business should create a game plan for its combined social media and SEO marketing campaign and stick to it.
"Whether a keyword-focused strategy for reaching goals means publishing new content or creating an opportunity for consumer-generated content, it must involve proactive promotion and easy sharing among members of the community," the website said.Adding: "Whether content is created by marketers as part of a social destination like a niche community or a promotion vehicle such as an interactive ad, keyword glossaries become useful for writing headlines, deciding on anchor text for links and outreach activities like blogger relations."
And similar techniques can be applied just as easily to company blogs.
Just last week, Marketing Week's Robin Collyer, director for UK & International at Aprimo, claimed that public-facing corporate blogs are underused, with just 22 per cent of Fortune 500 firms incorporating a blog into their marketing mix.
Tuesday, March 23, 2010
NEW Techniques in SEO
SMO -- Social Media Optimization
1.Bookmarking Submission: We are following
(i)URL and Blog link of the page to be submitted
(ii) Tags / keywords used
(iii) Title of the page
(iv) Description of the page
2.Networking Submission: We are following
(i) Adding as many friends as we can
(ii) Commenting friendly to tell about what we try to promote.
(iii) Convey peoples directly about ourselves in profile.
(iv) Make the community interesting in interacting with other peoples.
3. Blog Commenting and Forum Posting: We are following
(i)Adding real comments in relevant Blogs and Signature of forums
(i) Find blogs related to our content.
(ii). Include our blog title and the URL in commenting the Blog and also post links.
4. Classifieds: We are following
(i) Displaying advertisement under headings classifying the product or service like business listings, items for sale, or 'wanted' ads. etc...
This will lead to improve traffic for your website and also improving a business.
1.Bookmarking Submission: We are following
(i)URL and Blog link of the page to be submitted
(ii) Tags / keywords used
(iii) Title of the page
(iv) Description of the page
2.Networking Submission: We are following
(i) Adding as many friends as we can
(ii) Commenting friendly to tell about what we try to promote.
(iii) Convey peoples directly about ourselves in profile.
(iv) Make the community interesting in interacting with other peoples.
3. Blog Commenting and Forum Posting: We are following
(i)Adding real comments in relevant Blogs and Signature of forums
(i) Find blogs related to our content.
(ii). Include our blog title and the URL in commenting the Blog and also post links.
4. Classifieds: We are following
(i) Displaying advertisement under headings classifying the product or service like business listings, items for sale, or 'wanted' ads. etc...
This will lead to improve traffic for your website and also improving a business.
Facebook beats Google's web traffic volume
FACEBOOK'S FOUNDER Mark Zuckerberg will likely be cackling in triumph, as Hitwise has reported that Facebook has overtaken Google to become the most visited website in the US.
Facebook has beaten out Google before, but those instances were only on individual days in the Christmas holiday season as well as last weekend.
With 7.07 per cent of the market, Facebook just beat Google (7.03 per cent) in US web traffic for the week ending 13 March. In the space of a year, the market share of visits to Facebook has increased by 185 per cent, while in comparison visits to Google increased by a paltry nine per cent.
The comparison might not be totally valid as many users searched from their browsers' toolbars rather than Google.com. It also discounted other Google properties like Gmail. But it does show that with more than 400 million worldwide users, Facebook is going from strength to strength as it becomes more than a simple social networking platform.
Many users were against the change to Twitter-like real time news feeds, while others detest gaming apps like Farmville and Mafia Wars. But the strong showing in terms of traffic demonstrates that arguing against Facebook policy seems to be pointless.
Also troubling Google must be the fact that Facebook has now become an object of love for advertisers, with a massive user base sharing personal information about themselves, which companies trying to flog products can use.
Google has adopted an "if you can't beat 'em, join 'em" stance, with the addition of real time news feeds from Facebook joining Twitter in its search results. Google also launched Buzz fairly recently, which uses search technology to sort through the reams of social notworking information that's available on the Internet
Facebook has beaten out Google before, but those instances were only on individual days in the Christmas holiday season as well as last weekend.
With 7.07 per cent of the market, Facebook just beat Google (7.03 per cent) in US web traffic for the week ending 13 March. In the space of a year, the market share of visits to Facebook has increased by 185 per cent, while in comparison visits to Google increased by a paltry nine per cent.
The comparison might not be totally valid as many users searched from their browsers' toolbars rather than Google.com. It also discounted other Google properties like Gmail. But it does show that with more than 400 million worldwide users, Facebook is going from strength to strength as it becomes more than a simple social networking platform.
Many users were against the change to Twitter-like real time news feeds, while others detest gaming apps like Farmville and Mafia Wars. But the strong showing in terms of traffic demonstrates that arguing against Facebook policy seems to be pointless.
Also troubling Google must be the fact that Facebook has now become an object of love for advertisers, with a massive user base sharing personal information about themselves, which companies trying to flog products can use.
Google has adopted an "if you can't beat 'em, join 'em" stance, with the addition of real time news feeds from Facebook joining Twitter in its search results. Google also launched Buzz fairly recently, which uses search technology to sort through the reams of social notworking information that's available on the Internet
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