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Tuesday, March 23, 2010

Facebook beats Google's web traffic volume

FACEBOOK'S FOUNDER Mark Zuckerberg will likely be cackling in triumph, as Hitwise has reported that Facebook has overtaken Google to become the most visited website in the US.
Facebook has beaten out Google before, but those instances were only on individual days in the Christmas holiday season as well as last weekend.
With 7.07 per cent of the market, Facebook just beat Google (7.03 per cent) in US web traffic for the week ending 13 March. In the space of a year, the market share of visits to Facebook has increased by 185 per cent, while in comparison visits to Google increased by a paltry nine per cent.
The comparison might not be totally valid as many users searched from their browsers' toolbars rather than Google.com. It also discounted other Google properties like Gmail. But it does show that with more than 400 million worldwide users, Facebook is going from strength to strength as it becomes more than a simple social networking platform.
Many users were against the change to Twitter-like real time news feeds, while others detest gaming apps like Farmville and Mafia Wars. But the strong showing in terms of traffic demonstrates that arguing against Facebook policy seems to be pointless.
Also troubling Google must be the fact that Facebook has now become an object of love for advertisers, with a massive user base sharing personal information about themselves, which companies trying to flog products can use.
Google has adopted an "if you can't beat 'em, join 'em" stance, with the addition of real time news feeds from Facebook joining Twitter in its search results. Google also launched Buzz fairly recently, which uses search technology to sort through the reams of social notworking information that's available on the Internet

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