how worked search engine

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Search Engine Marketing - Clear and Simple
These days it seems there's a lot more to search engine marketing than simple keyword optimisation. Latent semantic indexing, link popularity, the 'blogosphere' – how can you leverage these new concepts to boost your site in the rankings? What do 'quality scores' and ROI tracking mean for pay-per-click advertising campaigns? Then there's all the technical headaches associated with making the latest web interface designs and database-driven site infrastructures search-engine-friendly. It's certainly a lot more complex than it used to be!

Ultimately, however, successful search engine marketing can be boiled down to clear, simple principles, as true now as they ever were:

the search engines' goal is to provide their users with the most relevant, useful and accurate results.
the easier your site makes it for search engines to achieve that goal, the better it will be rewarded in the results rankings.
Search engine marketing is the art of integrating your business objectives with those of the search engines to generate the highly relevant visitor traffic for your site that leads to website success. That's where I can help. I'm an independent search engine marketing practitioner, experienced in creating successful search marketing strategies for a wide variety of small and medium businesses in the UK, many of whom now depend almost solely on search traffic for sales and business growth.

There isn't a standard recipe for success - every client is different, and I undertake a thorough review of their industry, business objectives, web history and site specifications before making recommendations on a search marketing strategy. Sometimes I will implement these directly, with a website redesign, a new pay-per-click campaign, or tweaks to an existing site or campaign; other clients prefer to receive a written report that they can pass to their own design or marketing agency. Either way, I believe the post-implementation period is equally important and stay in close contact throughout, tracking results and fine-tuning the campaign.

Take a look at my client list and testimonials - many of my clients have been with me for five years or more and continue to perform at the top of the results in their sector. Please do ask for references - all my clients will happily recommend me.