There are several ways in which Twitter can be useful for online marketing purposes.
This is according to Kelly Gillease, marketing director of Viator, who says in a post for twitter-38241">Search Engine Land that the microblogging site offers both branding and search engine optimisation (SEO) benefits.
Concentrating on the latter part of online marketing, she explains that those looking to harness Twitter to boost their search engine rankings would do well to use their brand name as their username on the social networking site.
She also recommends considering integrating Twitter news feeds into the business's own website, as well as looking into ways of keeping content on both Twitter and Facebook constantly updated.
Ms Gillease adds: "If Twitter results become a more standard part of the top search engine results, it will definitely pay for marketers to be actively tweeting to increase their exposure."
Despite the apparent SEO benefits of Twitter marketing, a recent OneUpWeb study suggested that web users are slow in adapting to the inclusion of real-time results from social media sites in search listings.
The eye-tracking research indicated that fewer than three in five participants were able to easily spot real-time search results.
Thursday, March 25, 2010
Wednesday, March 24, 2010
Search Marketing News
Social marketing needs supporting with other strategies
Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads.
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Obviously, social media can be used to boost a company's website promotion efforts - especially now Google has started including social results in its search engine results page - and it offers some interesting brand-building capabilities.
But without the help of other channels - such as email marketing or search engine optimisation (SEO) - social media campaigns can struggle to offer a concrete return on investment.
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Commenting on the benefits of using multiple channels, Gather.com said: "Cost-effective, tried and tested, email is a proven channel that allows you to connect with your audience and succeed with your marketing endeavours.
"It is also a powerful tool that can help you grow your social network and solidify your position in the social media world." And the same can be said for boosting a website's presence on Google with the help of search engine marketing services.
According to Mashable, implementing a social media campaign without adopting SEO techniques will mean content becomes difficult to find.
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Mashable claims that a business should create a game plan for its combined social media and SEO marketing campaign and stick to it.
"Whether a keyword-focused strategy for reaching goals means publishing new content or creating an opportunity for consumer-generated content, it must involve proactive promotion and easy sharing among members of the community," the website said.Adding: "Whether content is created by marketers as part of a social destination like a niche community or a promotion vehicle such as an interactive ad, keyword glossaries become useful for writing headlines, deciding on anchor text for links and outreach activities like blogger relations."
And similar techniques can be applied just as easily to company blogs.
Just last week, Marketing Week's Robin Collyer, director for UK & International at Aprimo, claimed that public-facing corporate blogs are underused, with just 22 per cent of Fortune 500 firms incorporating a blog into their marketing mix.
Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads.
------------------------------------------------------------------------------
Obviously, social media can be used to boost a company's website promotion efforts - especially now Google has started including social results in its search engine results page - and it offers some interesting brand-building capabilities.
But without the help of other channels - such as email marketing or search engine optimisation (SEO) - social media campaigns can struggle to offer a concrete return on investment.
------------------------------------------------------------------------------
Commenting on the benefits of using multiple channels, Gather.com said: "Cost-effective, tried and tested, email is a proven channel that allows you to connect with your audience and succeed with your marketing endeavours.
"It is also a powerful tool that can help you grow your social network and solidify your position in the social media world." And the same can be said for boosting a website's presence on Google with the help of search engine marketing services.
According to Mashable, implementing a social media campaign without adopting SEO techniques will mean content becomes difficult to find.
------------------------------------------------------------------------------
Mashable claims that a business should create a game plan for its combined social media and SEO marketing campaign and stick to it.
"Whether a keyword-focused strategy for reaching goals means publishing new content or creating an opportunity for consumer-generated content, it must involve proactive promotion and easy sharing among members of the community," the website said.Adding: "Whether content is created by marketers as part of a social destination like a niche community or a promotion vehicle such as an interactive ad, keyword glossaries become useful for writing headlines, deciding on anchor text for links and outreach activities like blogger relations."
And similar techniques can be applied just as easily to company blogs.
Just last week, Marketing Week's Robin Collyer, director for UK & International at Aprimo, claimed that public-facing corporate blogs are underused, with just 22 per cent of Fortune 500 firms incorporating a blog into their marketing mix.
Tuesday, March 23, 2010
NEW Techniques in SEO
SMO -- Social Media Optimization
1.Bookmarking Submission: We are following
(i)URL and Blog link of the page to be submitted
(ii) Tags / keywords used
(iii) Title of the page
(iv) Description of the page
2.Networking Submission: We are following
(i) Adding as many friends as we can
(ii) Commenting friendly to tell about what we try to promote.
(iii) Convey peoples directly about ourselves in profile.
(iv) Make the community interesting in interacting with other peoples.
3. Blog Commenting and Forum Posting: We are following
(i)Adding real comments in relevant Blogs and Signature of forums
(i) Find blogs related to our content.
(ii). Include our blog title and the URL in commenting the Blog and also post links.
4. Classifieds: We are following
(i) Displaying advertisement under headings classifying the product or service like business listings, items for sale, or 'wanted' ads. etc...
This will lead to improve traffic for your website and also improving a business.
1.Bookmarking Submission: We are following
(i)URL and Blog link of the page to be submitted
(ii) Tags / keywords used
(iii) Title of the page
(iv) Description of the page
2.Networking Submission: We are following
(i) Adding as many friends as we can
(ii) Commenting friendly to tell about what we try to promote.
(iii) Convey peoples directly about ourselves in profile.
(iv) Make the community interesting in interacting with other peoples.
3. Blog Commenting and Forum Posting: We are following
(i)Adding real comments in relevant Blogs and Signature of forums
(i) Find blogs related to our content.
(ii). Include our blog title and the URL in commenting the Blog and also post links.
4. Classifieds: We are following
(i) Displaying advertisement under headings classifying the product or service like business listings, items for sale, or 'wanted' ads. etc...
This will lead to improve traffic for your website and also improving a business.
Facebook beats Google's web traffic volume
FACEBOOK'S FOUNDER Mark Zuckerberg will likely be cackling in triumph, as Hitwise has reported that Facebook has overtaken Google to become the most visited website in the US.
Facebook has beaten out Google before, but those instances were only on individual days in the Christmas holiday season as well as last weekend.
With 7.07 per cent of the market, Facebook just beat Google (7.03 per cent) in US web traffic for the week ending 13 March. In the space of a year, the market share of visits to Facebook has increased by 185 per cent, while in comparison visits to Google increased by a paltry nine per cent.
The comparison might not be totally valid as many users searched from their browsers' toolbars rather than Google.com. It also discounted other Google properties like Gmail. But it does show that with more than 400 million worldwide users, Facebook is going from strength to strength as it becomes more than a simple social networking platform.
Many users were against the change to Twitter-like real time news feeds, while others detest gaming apps like Farmville and Mafia Wars. But the strong showing in terms of traffic demonstrates that arguing against Facebook policy seems to be pointless.
Also troubling Google must be the fact that Facebook has now become an object of love for advertisers, with a massive user base sharing personal information about themselves, which companies trying to flog products can use.
Google has adopted an "if you can't beat 'em, join 'em" stance, with the addition of real time news feeds from Facebook joining Twitter in its search results. Google also launched Buzz fairly recently, which uses search technology to sort through the reams of social notworking information that's available on the Internet
Facebook has beaten out Google before, but those instances were only on individual days in the Christmas holiday season as well as last weekend.
With 7.07 per cent of the market, Facebook just beat Google (7.03 per cent) in US web traffic for the week ending 13 March. In the space of a year, the market share of visits to Facebook has increased by 185 per cent, while in comparison visits to Google increased by a paltry nine per cent.
The comparison might not be totally valid as many users searched from their browsers' toolbars rather than Google.com. It also discounted other Google properties like Gmail. But it does show that with more than 400 million worldwide users, Facebook is going from strength to strength as it becomes more than a simple social networking platform.
Many users were against the change to Twitter-like real time news feeds, while others detest gaming apps like Farmville and Mafia Wars. But the strong showing in terms of traffic demonstrates that arguing against Facebook policy seems to be pointless.
Also troubling Google must be the fact that Facebook has now become an object of love for advertisers, with a massive user base sharing personal information about themselves, which companies trying to flog products can use.
Google has adopted an "if you can't beat 'em, join 'em" stance, with the addition of real time news feeds from Facebook joining Twitter in its search results. Google also launched Buzz fairly recently, which uses search technology to sort through the reams of social notworking information that's available on the Internet
Friday, December 4, 2009
List of Do follow Bookmarking Sites
This summary is not available. Please
click here to view the post.
Monday, November 30, 2009
SEO Branding on Steroids
The Secret to Qualified Traffic Exposed! Now YOU Can Keyword Optimize Your Business or Social profiles for the Search Engines
Be ready to get recognized by the Search Engines and Drive Targeted QUALIFIED Traffic to your Opportunity or Business!
Targeted means "People coming to you because they searched for your product or service. They actually WANT the information you have to offer! This TRAFFIC that comes to your site from finding you on the search engines is "The Best TRAFFIC You can get because it means SALES."
Get Top Page Rankings on the Search Engines: Google, Yahoo, Bing and more!
Keyword Optimized SEO Branding will:
* Monetize your marketing
* Narrow your niche
* Find focused followers
* Bring Targeted Traffic to you
This system is so simple that you can easily begin your way to the TOP of the search engines in a matter of minutes!
Anyone can do this using our proprietary software
With SEOBrandingPro's Customized Capture Pages you become the TARGET! When the online world does a "Keyword or Google Search," the more SEO Optimized pages you create, the more Search Results you will show up in! We call this "Showing up on Google's Left Side" - THE FREE SIDE!!
Tuesday, October 13, 2009
OLD Techniques in SEO
1.Directories Submission
2.Articles Submission
3.Search Engine Submission
4.Blog posting
5.Forums Submission
6.Reciprocal Link Exchange
2.Articles Submission
3.Search Engine Submission
4.Blog posting
5.Forums Submission
6.Reciprocal Link Exchange
Monday, January 5, 2009
Social Networking Profiles Provide Link Juice
looking for a good tall class of link juice then I'd suggest opening up social networking profiles at as many social networks as you can. Why? Just about every one of them use do-follow links in profiles even if they don't in other places. Twitter is one social service that uses no-follow links everywhere except the profile (and you're allowed only one link in that - but it's a valuable link)
Google Analytics organic traffic
Google Analytics just keeps getting better and better. The Google Analytics blog recently announced that it has added advanced segmentation as a feature. The implications for usage and reporting here go far beyond what is amenable to running a PPC campaign. You can also segment your organic traffic
Link Building
Link Week
There are many other positive takeaways from keeping an eye on social media: simple brand monitoring to know what people are saying about your company, the chance to right a wrong before it gets worse, the opportunity to personally connect with a past, present, or future client. With services such as Twitter, where people can quickly and easily make a statement without flowery clarifications, things can go downhill quite swiftly and it’s becoming crucial to identify and respond to issues as fast as possible, before someone else steps in with an offering that’s going to cost you a customer for life. What if, instead of ABC Widgets responding to Jane, their main competitor, 123Widgets, saw Jane’s tweet and responded with their own 15% coupon for switching to their company. A lovely opportunity has been lost for a client who practically had it handed to them.
And, of course, deeper customer engagement can trigger links.
Let’s say that Jane has a blog that’s new, and she rarely updates it unless something spectacular happens. Her blog has a Page Rank of 0, and no back links. How will getting a link from her blog really help ABC Widgets?
It’s a link built out of the most basic link worthy thing possible, and in the end, that type of link will mean the most. It may not up ABC Widget’s Page Rank, it may not even send any sort of decent traffic, but it does represent the fact that Jane is now a satisfied customer. Jane continues to order from ABC Widgets, as do several people that she tells about this, both online and off line. When Jane’s ordering from them, do you think they care whether her link is technically “beneficial”? I can assure you that they don’t.
This type of link is obviously hard to quantify. As I said, it may send no decent traffic…it may send zero people to the site, in fact, but it’s sent a real human being there. So how would you make the case for this type of link building to a client? As you probably know, many people are ruled by simple numbers. If you can’t show an increase in something (Page Rank, SERPs, page hits), a client might not be able to understand the power of a link like this, so you need to be prepared to explain it. Politely, of course. This isn’t anything that will involve a discussion of keywords to be used in anchor text, of site/page placement, or anything else that you may do when you’re building links. It’s simple link goodness.
With certain segments of the population being a bit reluctant to fully embrace social media, you may be up against roadblocks when you’re trying to convince a client that monitoring what’s said on Twitter may result in a fantastic link, so just be nice and monitor it yourself for those curmudgeons. It really won’t take too much out of your day. Services like TweetBeep allow you to set up alerts that can run every hour or every day, and if someone does tweet about your brand, you’ll be notified, you can notify your client, your client can respond, and everyone will engage in a giant group hug.
Really got the usefull information for this linkbuilding
There are many other positive takeaways from keeping an eye on social media: simple brand monitoring to know what people are saying about your company, the chance to right a wrong before it gets worse, the opportunity to personally connect with a past, present, or future client. With services such as Twitter, where people can quickly and easily make a statement without flowery clarifications, things can go downhill quite swiftly and it’s becoming crucial to identify and respond to issues as fast as possible, before someone else steps in with an offering that’s going to cost you a customer for life. What if, instead of ABC Widgets responding to Jane, their main competitor, 123Widgets, saw Jane’s tweet and responded with their own 15% coupon for switching to their company. A lovely opportunity has been lost for a client who practically had it handed to them.
And, of course, deeper customer engagement can trigger links.
Let’s say that Jane has a blog that’s new, and she rarely updates it unless something spectacular happens. Her blog has a Page Rank of 0, and no back links. How will getting a link from her blog really help ABC Widgets?
It’s a link built out of the most basic link worthy thing possible, and in the end, that type of link will mean the most. It may not up ABC Widget’s Page Rank, it may not even send any sort of decent traffic, but it does represent the fact that Jane is now a satisfied customer. Jane continues to order from ABC Widgets, as do several people that she tells about this, both online and off line. When Jane’s ordering from them, do you think they care whether her link is technically “beneficial”? I can assure you that they don’t.
This type of link is obviously hard to quantify. As I said, it may send no decent traffic…it may send zero people to the site, in fact, but it’s sent a real human being there. So how would you make the case for this type of link building to a client? As you probably know, many people are ruled by simple numbers. If you can’t show an increase in something (Page Rank, SERPs, page hits), a client might not be able to understand the power of a link like this, so you need to be prepared to explain it. Politely, of course. This isn’t anything that will involve a discussion of keywords to be used in anchor text, of site/page placement, or anything else that you may do when you’re building links. It’s simple link goodness.
With certain segments of the population being a bit reluctant to fully embrace social media, you may be up against roadblocks when you’re trying to convince a client that monitoring what’s said on Twitter may result in a fantastic link, so just be nice and monitor it yourself for those curmudgeons. It really won’t take too much out of your day. Services like TweetBeep allow you to set up alerts that can run every hour or every day, and if someone does tweet about your brand, you’ll be notified, you can notify your client, your client can respond, and everyone will engage in a giant group hug.
Really got the usefull information for this linkbuilding
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