Identifying and Managing Duplicate Content

Many webmasters assume that identifying on-site content duplication is a no-brainer. Assuming that you can simply cruise through your site and identify identical pages isn't a good way to manage similar or identical content on your site.
What happens when you have thousands of pages on your site or several template pages (e.g., company location pages, e-commerce sections) sharing content, such as product pages and clearance sections?
Identifying On-Site Content Duplication
It's not just copy that you need to be concerned with. Have you checked your title elements and meta descriptions lately?
While you won't necessarily be dinged for duplicate content by the bots, you're definitely not helping anything.
Cannibalizing terms in the title elements is a great way to confuse search engines about the keyword focus of individual pages. Identical meta descriptions indicate you don't give a darn about informing and persuading a potential site visitor in the SERPs.

Tool to Use: Google Webmaster Tools >>Diagnostics>>HTML Suggestions

This tool will show you duplicate meta descriptions across your site as well as duplicate title elements. Are there are duplicate title elements present? If so, you're likely to have duplicate pages that are generated through internal content sharing and dynamic page creation.

Not all duplicate content on-site has to be identical to offend a search engine crawler. Any page similarity over 70 percent in its entirety can raise red flags are impede ranking success. As I mentioned above, this is seen many times in multiple location pages within a site or different color product pages for instance on e-commerce sites.

Tool to Use: WebConfs Similar Page Checker

This handy tool allows you to input two URLs from your site and assesses the percentage of similarity between the two. While all site pages have some similarity due to navigation and template layout, you should strive to keep this percentage as low as possible, or at least under the 50 percent mark.

Managing On-Site Content Duplication

Once you've identified areas of your site prone to excessive similarity or page duplication, you can address these issues.

The robots.txt file is a great place to start. Here you can exclude duplicating pages such as blog archive folders, blog category folders, dynamic URL parameters that duplicate pages, and such. This is the best way to keep bots away from your duplicate pages.

A tactic closely related to this is the no-index meta tag, which allows you the more functional ability to let crawlers follow links on pages without indexing a respective page. If you have dynamic URLs issues, you're advised to notify Google of this in Webmaster Tools as you can instruct them to ignore certain parameter fields.

Another way to address similar pages is to decide which of these pages you deem the most important for a SERP ranking (i.e., possesses the most/best inbound links, is the main product page, etc.). All other similar pages can feature a canonical meta tag indicating that you realize you have similar content but you wish for search engines to focus on your desired page.

Moving forward, you can use tools to monitor duplicate content such as setting up a campaign in SEOmoz Tools to continually assess content duplicity on your site as well as maintaining a monitoring presence within your Google Webmaster Tools account.

Beyond managing the similar content on your site you didn't know you had, it's always a best practice to make your site content as unique and informative as possible. Your visitors will like you for it, and, oh yeah, the search engines will, too.

Join us for SES Chicago 2010, the Leading Search & Social Marketing Event, taking place October 18-22! The conference offers 70+ sessions on topics including PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Social Media Optimizing Tips

Everyone has had their fair share of search engine #fail moments. You're searching, and searching, and searching, and just can't seem to find what you're looking for.Maybe you're looking for bloggers, maybe you're looking for real-time news, or possibly checking out your competition.Social search engines can help you find just what you're looking for, and go straight to the source in no time flat. Here are a few helpful social search engines and search commands.

Twitter search gets more than 1 billion queries per day -- roughly 31 billion per month. That's more search queries in a month than Yahoo and Bing combined.

Head on over to Twitter Search to utilize the advanced search option. Check out the search commands Twitter suggests you use. Some suggestions:

• Keyword ?: Find Twitter users asking questions that you can help answer. Answering questions and providing useful information can help you find prospects, gain new followers, or further showcase yourself as an expert in any given field.
  
  
• "Keyword" near: City/State: Find out what's being said in any geo-specific area. For clients, this search command will figure out how often industry related keywords are tweeted near their geo-specific areas. Significant discussion of industry related keywords demands attention, and monitoring.
  
  
• "Keyword" :) or "Keyword" :( : Find positive or negative discussion surrounding specific keywords, including brand names. When trying to convince a client to utilize social media marketing, do a few searches and see if online users are already tweeting about their brand.
  
  
• "Keyword": Find link building opportunities. Enter your keyword phrase, or industry related topic. Find out who is tweeting about that particular topic. Do they have a website? Can you build a relationship with that user? Might you be able to secure a guest blog post on their blog? Many link building opportunities available with this search command.

Really i have red this true story and i agree with you

SEO benefits of Twitter explained

There are several ways in which Twitter can be useful for online marketing purposes.
This is according to Kelly Gillease, marketing director of Viator, who says in a post for twitter-38241">Search Engine Land that the microblogging site offers both branding and search engine optimisation (SEO) benefits.
Concentrating on the latter part of online marketing, she explains that those looking to harness Twitter to boost their search engine rankings would do well to use their brand name as their username on the social networking site.
She also recommends considering integrating Twitter news feeds into the business's own website, as well as looking into ways of keeping content on both Twitter and Facebook constantly updated.
Ms Gillease adds: "If Twitter results become a more standard part of the top search engine results, it will definitely pay for marketers to be actively tweeting to increase their exposure."

Despite the apparent SEO benefits of Twitter marketing, a recent OneUpWeb study suggested that web users are slow in adapting to the inclusion of real-time results from social media sites in search listings.
The eye-tracking research indicated that fewer than three in five participants were able to easily spot real-time search results.

Search Marketing News

Social marketing needs supporting with other strategies

Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads.
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Obviously, social media can be used to boost a company's website promotion efforts - especially now Google has started including social results in its search engine results page - and it offers some interesting brand-building capabilities.
But without the help of other channels - such as email marketing or search engine optimisation (SEO) - social media campaigns can struggle to offer a concrete return on investment.
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Commenting on the benefits of using multiple channels, Gather.com said: "Cost-effective, tried and tested, email is a proven channel that allows you to connect with your audience and succeed with your marketing endeavours.
"It is also a powerful tool that can help you grow your social network and solidify your position in the social media world." And the same can be said for boosting a website's presence on Google with the help of search engine marketing services.
According to Mashable, implementing a social media campaign without adopting SEO techniques will mean content becomes difficult to find.

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Mashable claims that a business should create a game plan for its combined social media and SEO marketing campaign and stick to it.
"Whether a keyword-focused strategy for reaching goals means publishing new content or creating an opportunity for consumer-generated content, it must involve proactive promotion and easy sharing among members of the community," the website said.Adding: "Whether content is created by marketers as part of a social destination like a niche community or a promotion vehicle such as an interactive ad, keyword glossaries become useful for writing headlines, deciding on anchor text for links and outreach activities like blogger relations."
And similar techniques can be applied just as easily to company blogs.
Just last week, Marketing Week's Robin Collyer, director for UK & International at Aprimo, claimed that public-facing corporate blogs are underused, with just 22 per cent of Fortune 500 firms incorporating a blog into their marketing mix.

NEW Techniques in SEO

 SMO -- Social Media Optimization

 1.Bookmarking Submission: We are following

        (i)URL and Blog link of the page to be submitted
        (ii) Tags / keywords used
        (iii) Title of the page
        (iv) Description of the page
                
2.Networking Submission: We are following

        (i) Adding as many friends as we can
        (ii) Commenting friendly to tell about what we try to promote.
        (iii) Convey peoples directly about ourselves in profile.
        (iv) Make the community interesting in interacting with other peoples.

3. Blog Commenting and Forum Posting: We are following
(i)Adding real comments in relevant Blogs and Signature of forums

        (i) Find blogs related to our content.
        (ii). Include our blog title and the URL in commenting the Blog and also post links.

4. Classifieds: We are following

(i) Displaying advertisement under headings classifying the product or service like business listings, items for sale, or 'wanted' ads. etc...

This will lead to improve traffic for your website and also improving a business.

Facebook beats Google's web traffic volume

FACEBOOK'S FOUNDER Mark Zuckerberg will likely be cackling in triumph, as Hitwise has reported that Facebook has overtaken Google to become the most visited website in the US.
Facebook has beaten out Google before, but those instances were only on individual days in the Christmas holiday season as well as last weekend.
With 7.07 per cent of the market, Facebook just beat Google (7.03 per cent) in US web traffic for the week ending 13 March. In the space of a year, the market share of visits to Facebook has increased by 185 per cent, while in comparison visits to Google increased by a paltry nine per cent.
The comparison might not be totally valid as many users searched from their browsers' toolbars rather than Google.com. It also discounted other Google properties like Gmail. But it does show that with more than 400 million worldwide users, Facebook is going from strength to strength as it becomes more than a simple social networking platform.
Many users were against the change to Twitter-like real time news feeds, while others detest gaming apps like Farmville and Mafia Wars. But the strong showing in terms of traffic demonstrates that arguing against Facebook policy seems to be pointless.
Also troubling Google must be the fact that Facebook has now become an object of love for advertisers, with a massive user base sharing personal information about themselves, which companies trying to flog products can use.
Google has adopted an "if you can't beat 'em, join 'em" stance, with the addition of real time news feeds from Facebook joining Twitter in its search results. Google also launched Buzz fairly recently, which uses search technology to sort through the reams of social notworking information that's available on the Internet

List of Do follow Bookmarking Sites

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SEO Branding on Steroids

The Secret to Qualified Traffic Exposed! Now YOU Can Keyword Optimize Your Business or Social profiles for the Search Engines

Be ready to get recognized by the Search Engines and Drive Targeted QUALIFIED Traffic to your Opportunity or Business!

Targeted means "People coming to you because they searched for your product or service. They actually WANT the information you have to offer! This TRAFFIC that comes to your site from finding you on the search engines is "The Best TRAFFIC You can get because it means SALES."

Get Top Page Rankings on the Search Engines: Google, Yahoo, Bing and more!
Keyword Optimized SEO Branding will:

* Monetize your marketing
* Narrow your niche
* Find focused followers
* Bring Targeted Traffic to you

This system is so simple that you can easily begin your way to the TOP of the search engines in a matter of minutes!

Anyone can do this using our proprietary software

With SEOBrandingPro's Customized Capture Pages you become the TARGET! When the online world does a "Keyword or Google Search," the more SEO Optimized pages you create, the more Search Results you will show up in! We call this "Showing up on Google's Left Side" - THE FREE SIDE!!

OLD Techniques in SEO

1.Directories Submission
2.Articles Submission
3.Search Engine Submission
4.Blog posting
5.Forums Submission
6.Reciprocal Link Exchange

Social Networking Profiles Provide Link Juice

looking for a good tall class of link juice then I'd suggest opening up social networking profiles at as many social networks as you can. Why? Just about every one of them use do-follow links in profiles even if they don't in other places. Twitter is one social service that uses no-follow links everywhere except the profile (and you're allowed only one link in that - but it's a valuable link)

Google Analytics organic traffic

Google Analytics just keeps getting better and better. The Google Analytics blog recently announced that it has added advanced segmentation as a feature. The implications for usage and reporting here go far beyond what is amenable to running a PPC campaign. You can also segment your organic traffic

Link Building

Link Week

There are many other positive takeaways from keeping an eye on social media: simple brand monitoring to know what people are saying about your company, the chance to right a wrong before it gets worse, the opportunity to personally connect with a past, present, or future client. With services such as Twitter, where people can quickly and easily make a statement without flowery clarifications, things can go downhill quite swiftly and it’s becoming crucial to identify and respond to issues as fast as possible, before someone else steps in with an offering that’s going to cost you a customer for life. What if, instead of ABC Widgets responding to Jane, their main competitor, 123Widgets, saw Jane’s tweet and responded with their own 15% coupon for switching to their company. A lovely opportunity has been lost for a client who practically had it handed to them.

And, of course, deeper customer engagement can trigger links.

Let’s say that Jane has a blog that’s new, and she rarely updates it unless something spectacular happens. Her blog has a Page Rank of 0, and no back links. How will getting a link from her blog really help ABC Widgets?

It’s a link built out of the most basic link worthy thing possible, and in the end, that type of link will mean the most. It may not up ABC Widget’s Page Rank, it may not even send any sort of decent traffic, but it does represent the fact that Jane is now a satisfied customer. Jane continues to order from ABC Widgets, as do several people that she tells about this, both online and off line. When Jane’s ordering from them, do you think they care whether her link is technically “beneficial”? I can assure you that they don’t.

This type of link is obviously hard to quantify. As I said, it may send no decent traffic…it may send zero people to the site, in fact, but it’s sent a real human being there. So how would you make the case for this type of link building to a client? As you probably know, many people are ruled by simple numbers. If you can’t show an increase in something (Page Rank, SERPs, page hits), a client might not be able to understand the power of a link like this, so you need to be prepared to explain it. Politely, of course. This isn’t anything that will involve a discussion of keywords to be used in anchor text, of site/page placement, or anything else that you may do when you’re building links. It’s simple link goodness.

With certain segments of the population being a bit reluctant to fully embrace social media, you may be up against roadblocks when you’re trying to convince a client that monitoring what’s said on Twitter may result in a fantastic link, so just be nice and monitor it yourself for those curmudgeons. It really won’t take too much out of your day. Services like TweetBeep allow you to set up alerts that can run every hour or every day, and if someone does tweet about your brand, you’ll be notified, you can notify your client, your client can respond, and everyone will engage in a giant group hug.

Really got the usefull information for this linkbuilding

Google page rank calculation formula

Google page rank calculation formula:

Google Page Rank will not help us to promote our site in Google search engine. It is just numerical ranking value between (0 to 10) which is provided by Google search engine to show the quality of websites. Google Page rank calculation formula is basically calculated only using external links. External links contain two types, they are inbound links and outbound links. While increasing the inbound links our page rank also slightly increase. According to the Page Rank (PR) of the external links. Google page rank calculation calculated by the following formula..

Google Page Rank Formula:
PR(A) = (1 - d) + d * SUM ((PR(I->A)/C(I))
Where:
PR(A) is the PageRank of your page A.
d is the damping factor, usually set to 0,85.
PR(I->A) is the PageRank of page I containing a link to page A.
C(I) is the number of links off page I.
PR(I->A)/C(I) is a PR-value page A receives from page I.
SUM (PR(I->A)/C(I)) is the sum of all PR-values page A receives from pages with links to page A..


There is so many websites in the reached top position in search engine which having low google page rank .So google page rank is not so much important for promoting our websites in google search engine itself. But it is calculated based on traffic also.

Already we discussed above google page rank formula calculation is based on inbound and outbound links. So it is indirectly makes traffic in Search Engines.

The Business Case for Content Development - SES San Jose Day 4

In the midst of new social media tactics, analytics trends, and insights into innovative technology from the search engine themselves, The Business Case for Content Development at SES San Jose brought information back to the core of SEO – content development.

Content is what the search engines read, it’s what attracts links, and it’s also what ends up converting traffic. Without serious consideration to a website’s content or content strategy, the site will be impaired in its ability to drive traffic, improve rankings, and produce sales.

Health Lloyd-Martin of SuccessWorks pointed out a few examples of websites that seriously improved their performance thanks to content. The first example was Zappos.com, whose blog, twitter account, and onsite content, work together seamlessly to drive traffic to individual product pages. In another example, Heather used AmsterdamEscape, an Amsterdam travel website that actually was banned from Google, but was able to slowly redeem itself by embarking on a complete content overhaul on their website. The website is now back in the index and enjoys strong rankings.

The trap that AmsterdamEscape and other Web marketers fall into is focusing too heavily on keyword density. Search engine algorithms continue to advance and become smarter, and as such, keyword density is an SEO copywriting technique that has become outdated. With semantic search just around the corner, a high keyword density will likely have little effect on your rankings, and may even have a negative effect.

SEO copywriting is about producing direct response copy. It’s about providing valuable information, not an overabundance of keywords. With that in mind, savvy SEO companies are looking for those with direct response or journalism backgrounds to fill the copywriting roles within their organizations.

When building a Web page, Forbes.com SEO Lead Annie Stickney finds that beginning with the small things can make an incredible difference when it comes to search friendliness. Having the appropriate Meta keywords, descriptions, and titles in place that accurately describe the on-page content are typically simple steps to execute. For Wordpress users, there are plugins available that even automate these steps! Although many SEOs will have different opinions about effectiveness of titles and Meta content, it’s the low-hanging fruit when it comes to SEO, and its value, even if pertinent to only a few search engines, shouldn’t be ignored. In the case of Forbes.com, which produces ample amounts of content daily, forgoing this simple step really can make all the difference in the SERPs.

Content is an important ranking component for many car dealer websites and Web pages. Looking at a page on used cars Richmond, the page contains the ample content that focuses on the main topic, used cars in Richmond VA. Although the design of this Washington DC used cars dealer is vastly different, the component that remains the same is the content, both on page content and Meta content.

Any car dealer or Web developer would be wise to consider the value of SEO content development, and understand how crucial it is to a website’s search performance. Not only should on-page copy and Meta content be honed, but audio, image, and video content should be optimized for the search engines as well.

Toyota Dealer Minneapolis

Generally, when consumers needed more space, they simply purchased a larger vehicle. But with the sudden increases in the price of gas, consumers want versatility in a smaller, more efficient package instead. This has boosted interest in the latest Toyota Matrix, a compact five-door hatchback that promises to carry both people and cargo with ease and fuel efficiency.

Similar to the Toyota Corolla, the Matrix, offers buyers greater room and versatility with its hatchback configuration. Behind the wheel of the Matrix, buyers will notice that this is certainly not a Corolla. Toyota has made sure that the suspension and handling of the Toyota Matrix was much sportier than the sedan it’s based on, which has been a noticeable difference between the Corolla and Matrix for Toyota shoppers at Golden Valley MN Toyota during test drives. In fact, Toyota marketing personnel would say that despite the five doors, the Matrix has the soul of a two-door coupe.

Toyota has grown exponentially in recent years, but despite their growth, quality has decreased in many ways, and the interior of the Matrix is not immune to such departures from quality. Despite a well laid-out dash, the Matrix features relatively low-grade, hard plastics. Even though the materials are not the best, the Matrix is still a good value sites Burnsville Car Loans personnel, offering far more utility than the Corolla sedan and even more distinctive styling.

The compact car segment is growing tremendously, fueled in part by the skyrocketing price of gas. And, while Toyota has maintained a strong reputation within the compact vehicle segment, the all-new Matrix faces stiff competition from many old and new rivals. Among five door competitors include the slightly smaller Honda Fit, which has earned a strong response from younger Honda Richmond VA customers. But with Toyota’s reputation for quality, resale value, and efficiency, the Matrix is likely to hold its own among competing makes and models.

how worked search engine

Its very nice explaine and simple how worked search engine

Search Engine Marketing - Clear and Simple
These days it seems there's a lot more to search engine marketing than simple keyword optimisation. Latent semantic indexing, link popularity, the 'blogosphere' – how can you leverage these new concepts to boost your site in the rankings? What do 'quality scores' and ROI tracking mean for pay-per-click advertising campaigns? Then there's all the technical headaches associated with making the latest web interface designs and database-driven site infrastructures search-engine-friendly. It's certainly a lot more complex than it used to be!

Ultimately, however, successful search engine marketing can be boiled down to clear, simple principles, as true now as they ever were:

the search engines' goal is to provide their users with the most relevant, useful and accurate results.
the easier your site makes it for search engines to achieve that goal, the better it will be rewarded in the results rankings.
Search engine marketing is the art of integrating your business objectives with those of the search engines to generate the highly relevant visitor traffic for your site that leads to website success. That's where I can help. I'm an independent search engine marketing practitioner, experienced in creating successful search marketing strategies for a wide variety of small and medium businesses in the UK, many of whom now depend almost solely on search traffic for sales and business growth.

There isn't a standard recipe for success - every client is different, and I undertake a thorough review of their industry, business objectives, web history and site specifications before making recommendations on a search marketing strategy. Sometimes I will implement these directly, with a website redesign, a new pay-per-click campaign, or tweaks to an existing site or campaign; other clients prefer to receive a written report that they can pass to their own design or marketing agency. Either way, I believe the post-implementation period is equally important and stay in close contact throughout, tracking results and fine-tuning the campaign.

Take a look at my client list and testimonials - many of my clients have been with me for five years or more and continue to perform at the top of the results in their sector. Please do ask for references - all my clients will happily recommend me.

Search Concepts

Search Concepts : The most important thing to learn about the web is that there is no central registry, no traffic cop, no chamber of commerce, no one place where you can go to find what you are looking for. There are, however, some sites trying to do their best to fill that role.

The key thing to remember about these sites is that they are all different. Understanding their differences will give you a chance to make your searching efforts much more effective!
Different Databases
Each search tool on the web maintains it's own database of web sites. There will, of course, be overlap between the various search tools but it is important to remember that just because you didn't find it on one tool doesn't mean it's not on the web. No one search tool knows about all the web sites -- in fact the search tool that knows about the most web sites only knows about 34% of the 320 million web pages.
Different Methods
Each search tool has its own way of searching its database such as category searching (Yahoo), full-text searching (Alta Vista), concept-based searching (Excite), and multi-threaded searching (Saavy Search). Depending on what you are looking for and how you approach your search, you may find that one tool is more useful to you than another one.
Different Results
Each search tool will report the results of your search back to you in a different manner. Some will give you clues as to whether or not the search result is really what you are looking for which can save you time and effort.
Different "Helps"
Most of the search tools out there offer you some help in refining your search. Some of these "helps" will be more helpful than others.

Search Marketing Expo

SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.

Google, Viacom Agree To Protect YouTube Users' Identites

Google and Viacom have reached an agreement to mask the identities of YouTube users before their viewing records are disclosed as part of a copyright infringement lawsuit.
The deal calls for Google to anonymize the screennames, IP addresses and visitor IDs of YouTube users before turning over their viewing history to Viacom. In a stipulation signed late Monday night, the parties also said they wouldn't attempt to circumvent the encryption.

But Google and Viacom couldn't come to terms about whether to anonymize records of Google employees. Viacom still wants to know which videos they watched and/or uploaded to the site. If YouTube staff uploaded clips themselves to draw visitors to the site, that could damage Google's defense under the Digital Millennium Copyright Act, which arguably immunizes the site from copyright infringement committed by users. If YouTube staff viewed clips they knew were pirated, that could also weaken Google's position in court. The parties stipulated that if they can't decide how to handle Google employees' records, they'll return to court in two weeks.

With the anonymized user data, the entertainment company is apparently trying to prove that pirated clips are big draws on YouTube. If YouTube benefited from piracy, it could lose the safe harbor protections of the Digital Millennium Copyright Act, which generally immunize sites from liability based on material submitted by users. But there's a very big leap between showing that, say, a Jon Stewart clip is popular on YouTube and proving that the company built its brand on copyrighted content. Even if copyrighted material drew some users to the site, would that really mean YouTube directly profited? After all, it's not as if YouTube was charging users to view those clips.

Regardless, with this agreement, Google and Viacom defused the most incendiary portion of a two-week old court order in the $1 billion copyright infringement lawsuit.

News of the deal is certainly a welcome relief for many YouTube users. But that doesn't mean the events of the last two weeks are good news for privacy rights. On the contrary, Stanton's original order is still on the books, where it might influence other courts in other cases. Kurt Opsahl of the digital rights group Electronic Frontier Foundation today warned in a blog post that the agreement will only protect users if none of the parties later change their minds. Opsahl added that Google employees, like everyone else, have the right to keep video histories private under the federal Video Privacy Protection Act.

Opsahl would still like to see Google fight the original order in court. "We believe that best way to resolve this would be to appeal the court's July 1st order because it violates these statutory and constitutional standards by ordering the disclosure of personally identifiable information (including IP addresses) without requiring Viacom to meet certain requirements, including (among others) notifying YouTube users that their information is being sought and demonstrating a compelling need for that personal information," Opsahl wrote.

Of course, if Google is worried about whether Stanton's order bodes poorly for the future, an even better way to deal with it is to stop storing so much information. As long as Google keeps detailed information about its users, people's privacy remains at risk.

to get more infor mation please click here: Google, Viacom Agree To Protect YouTube Users' Identites

Google Datacenter Info