Internet Marketing Learning Center

Thursday, July 10, 2008

Monday, July 7, 2008

Sunday, July 6, 2008

Multilingual Search Engine Optimisation

Multilingual Search Engine Optimisation Positioning Your Site - Worldwide
Getting your site in good SEO & PPC positions on non English language search engines.

63 percent of the total global online population is non-English speaking. That's a lot of people using search engines in other languages.

Bigmouthmedia's track record in search engine optimisation in multi language global territories is proven. We work in over 20 languages, including non-western character sets.We've tripled traffic to major brands' sites across all continents. We could do this for your brand.

Our geographic too, places us where you need us. Our offices across the globe offer you a central agency to implement a multi-channel digital campaign.

We use a linguistic approach, and linguistics requires attention. When Ford launched the Pinto in Brazil, it flopped. No surprise really when you discover that Brazilians use the slang term 'Pinto' for 'tiny male genitalia'.

We know the global, multi language online marketplace - and that's no mean feat. Every territory has its own search engine preferences and our Research and Development boffins make sure we're clued up-to-the-minute on the major players in all global regions.

The Costs
Each campaign is bespoke and costs depend on your target territories, site technologies and marketplace. As a guide we can tell you that our organic multilingual client campaigns currently have a cost-per-click of less than 5 pence. Einfach klasse!

The global search engine marketplace is fast moving and getting increasingly competitive. Wherever in the world your site is based and whatever language it is written in it needs international profile and exposure. Let us do the legwork.

Bigmouthmedia - big, clever SEO

How to Optimized your website in major Search Engines

people that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start.
start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.

SEO Myth #2 - SEO means only optimizing for Google
While we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search engines.
how would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.

SEO Myth #3 - Submitting your site to thousands of directories will help your rankings
While directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:
1) Quantity of inbound links
2) Quality of inbound links
3) Age of domain
4) Topical relevancy to your site
5) Human-edited is better than automated because editorial control tends to lend itself to quality
6) How frequently the directory gets crawled (check the Google cache)
7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic
8.)Are their links direct, static links or are they redirected to your site?

SEO Myth #4 - SEO is free
While SEO is not pay per click there are upfront and on going costs associated with SEO.
possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIME
don’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.

SEO Myth #5 - Keywords need to appear everywhere
In the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.

SEO Myth #6 - SEO is a one-time event for a company
The nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEo efforts and adjusting them to create the best ROI.

SEO Myth #7 - SEO will take years to return results
This not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.

SEO Myth #8 - Page rank is the critical measure of a site’s success
page rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.

SEO Myth #9 - Accessibility doesn’t really matter
creating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:
1) make the bulk of your content and navigation text with multimedia dispersed throughout
2) test your page in mobile and a text base browser such as lynx.
more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0

SEO Myth #10 - Google has an adversarial relationship with webmasters and publishers

Google has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.

This was a summary of Michael Estrin’s article 10 SEO myths debunked from imediaconnection.com

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EveryScape Goes Where Google Maps Does Not

Users can navigate through neighborhoods and tourist sites. A special icon next to a building invites users to enter and have a look around.

"While Google has focused their technology on building a better map, we wanted to do more and replicate the experience of actually being somewhere," Everyscape chief executive Jim Schoonmaker told ABC News.

Everyscape employs independent contractors to operate specialized equipment. "Destination ambassadors" are assigned regions and are paid per mile to map. By getting locals involved, Schoonmaker hopes to "enable the world to build the world."

On top of earning $10 for every street mile, destination ambassadors receive a commission whenever they convince a business to have its interiors photographed.

Joe Ryan, owner of the Press Box Sports Bar in Manhattan, was quickly sold on the idea when he was approached with an offer to lease his locale on the interactive map.

"It's absolutely worth the price of the lease," Ryan said. "We have a very nice private party room upstairs and whenever people call to see if they can have a party there, it was very hard for me to describe it. Now I just tell them to go to the site, and they can take a look around. It's a big help."

Everyscape has secured $7 million in investment from venture capital firms. Some experts say to cut into Google's market, the company would need to extend its mapping capabilities abroad to popular destinations like Sydney and London, where the legality of such technology has been challenged.

Wednesday, July 2, 2008

Flash indexing Google

Improved Flash indexing

We've received numerous requests to improve our indexing of Adobe Flash files. Today, Ron Adler and Janis Stipins—software engineers on our indexing team—will provide us with more in-depth information about our recent announcement that we've greatly improved our ability to index Flash.

Q: Which Flash files can Google better index now?
We've improved our ability to index textual content in SWF files of all kinds. This includes Flash "gadgets" such as buttons or menus, self-contained Flash websites, and everything in between.

Q: What content can Google better index from these Flash files?
All of the text that users can see as they interact with your Flash file. If your website contains Flash, the textual content in your Flash files can be used when Google generates a snippet for your website. Also, the words that appear in your Flash files can be used to match query terms in Google searches.

In addition to finding and indexing the textual content in Flash files, we're also discovering URLs that appear in Flash files, and feeding them into our crawling pipeline—just like we do with URLs that appear in non-Flash webpages. For example, if your Flash application contains links to pages inside your website, Google may now be better able to discover and crawl more of your website.

Q: What about non-textual content, such as images?
At present, we are only discovering and indexing textual content in Flash files. If your Flash files only include images, we will not recognize or index any text that may appear in those images. Similarly, we do not generate any anchor text for Flash buttons which target some URL, but which have no associated text.

Also note that we do not index FLV files, such as the videos that play on YouTube, because these files contain no text elements.

Q: How does Google "see" the contents of a Flash file?
We've developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. We can't tell you all of the proprietary details, but we can tell you that the algorithm's effectiveness was improved by utilizing Adobe's new Searchable SWF library.

Q: What do I need to do to get Google to index the text in my Flash files?
Basically, you don't need to do anything. The improvements that we have made do not require any special action on the part of web designers or webmasters. If you have Flash content on your website, we will automatically begin to index it, up to the limits of our current technical ability (see next question).

That said, you should be aware that Google is now able to see the text that appears to visitors of your website. If you prefer Google to ignore your less informative content, such as a "copyright" or "loading" message, consider replacing the text within an image, which will make it effectively invisible to us.

Q: What are the current technical limitations of Google's ability to index Flash?
There are three main limitations at present, and we are already working on resolving them:

1. Googlebot does not execute some types of JavaScript. So if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed.
2. We currently do not attach content from external resources that are loaded by your Flash files. If your Flash file loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource, but it will not yet be considered to be part of the content in your Flash file.
3. While we are able to index Flash in almost all of the languages found on the web, currently there are difficulties with Flash content written in bidirectional languages. Until this is fixed, we will be unable to index Hebrew language or Arabic language content from Flash files.

We're already making progress on these issues, so stay tuned!

Flash indexing

Saturday, June 28, 2008

High Value Linkbacks to Your Websites Program

Before the advent of Google’s search algorithms, only web marketers and companies with deep pockets could hope to get top search engine rankings from floods of traffic to their sites. Nowadays, the playing field is leveled. To get your website at the top of the serps (search engine results pages), you want to make sure you have a good chunk of one way inbound links from reputable and high ranked websites. Their are five proven search engine optimization methods I highly recommend employing for your blog or website. Please note, these methods require some minor research, a touch of patience, and some basic web knowledge.
1. Post on Free Blogs

You will receive one way linkbacks to your website everytime you create a new post entry on popular free blogs. Make sure your free blog can ping the blog update services such as Technorati. Blogging is one of the easiest and most recommended methods to create valuable linkbacks to your website. Web users can subscribe to your blog’s rss feeds and get regular alerts from blog services whenever your blog has been updated. Also each rss feed that is subscribed to counts as a free inbound link to your site. I discuss my top picks of free blogging services in another article I highly recommend you read. These blogs have rewarded me with fast and high valued inbound links time after time.

2. Post on Popular Forums

Registering on multiple free and popular forums is the second method I recommend for a great linkback campaign. It’s very important though to drop comments on forums whose topics are related or closely follow the same category, theme, and target audience as your website. Its good practice to include and hyperlink keywords in your comments that are found on your site. Remember to always choose forums that allow hyperlinks in your comments or more importantly in your profile signature. The next task is to make sure these hyperlinks do not employ the “rel=nofollow” rule. If this is the case, these forums are a complete waste of your search engine optimization efforts. Search engine robots such as Googlebot do not index these hyperlinks, resulting in no inbound links to your website. Check to see whether the forum is high trafficked and high ranked. The higher the traffic/rank of the forum, the more weight the inbound link holds by Google and Yahoo’s standards. Strong inbound links will push you further up in search engine results resulting in more traffic to your website.

3. Submit Original Articles to Article Banks

I can’t stress how important this method of inbound linking is. If you have the gift of writing, or better yet if you can simply write about topics and use spellcheck, then your website will benefit greatly by submitting your articles to article banks. As with any form of inbound linking, use only those article banks that are reputable, adhere to search engine optimization rules, and do not employ the “rel=nofollow” rule in their hyperlinks. I name a few good article banks in another article I wrote concerning good SEO. I’ve written reusable articles 3 years ago that are still sending back hundreds of great inbound links to my websites. The key is to write about topics that don’t expire or become stale. Two great example of constant recycled articles are those about money and finance, and sex and relationships. Its a good rule of thumb to keep the articles around 300 to 700 words. Each article you submit will most likely have a signature line with an inbound link to your site, and each time someone uses that article they are required by article banks to keep your link in that signature section.

4. Submit content to Social Bookmarks

Social bookmarks are the new golden child of search engine marketing. They’re free and heavily used for content building on millions of websites. Most major portals utilize them to get their articles, videos, and images distributed to a broader reach of web users. A major advantage of social bookmarks is that once submitted, your articles get indexed by Search engines a lot faster than simply waiting for search spiders to crawl your site and index pages. Each submission creates a valuable inbound link. I generally submit articles to about 14 high trafficked social bookmarks, such as digg, stumbleupon, delicious, and mixx.

Follow these methods and you will see an enormous turnaround in traffic and search engine rank in a short moment.

Saturday, November 3, 2007

SEO Basic Steps

Targeted SEO -Basic Steps

The below steps are basic SEO process, but powerful.
Positive on Page Factors:
Keyword in Title Tag
Keyword in Heading Tags H1, H2, and H3
Keyword in links
Keyword in image files names
Keyword in URL
Keyword in Alt Tags
Keyword prominence indicates that the keyword should be close to the beginning in
each page area (title and other Meta tags, headings, and paragraphs).
Keyword density indicates the percentage of keywords to the number of text on a page.
Keyword frequency is the number of times the keyword appears on a page.
Use Keywords as Anchor text of internal links
Links coming from pages with less outgoing links are better. Links coming from pages
with over 100 links are no good.

Off Page Factors:

Directory Submissions:

1000’s of free directories are available. Choose among the best because some of the
directories using “No Follow” Tags

Search engines Submission:

Submit your site properly. Do not submit repeatedly to search engines

Blogging:

Create different blogs and write your own content.
Participating in comments
Press Release
Articles

Of course, now a days SMO (Social Media Optimization) playing a important role
Try to avoid the below steps:

Negative Factors:

Too much keyword repetition i.e.) Keyword Stuffing
Invisible Content via text same color as background or CSS or other such methods
Doorway pages. Pages that are specifically written for search engines.
Duplicate Content: watch out for those duplicate filters. Make sure your site doesn't
have content from other sites or no one else has copied you.
Participating in Link Farms or services that try to artificially increase your links by
doing shortcuts
Cloaking: Showing a page to search engines different than what the users see based on
their IP address