Social Networking Profiles Provide Link Juice

looking for a good tall class of link juice then I'd suggest opening up social networking profiles at as many social networks as you can. Why? Just about every one of them use do-follow links in profiles even if they don't in other places. Twitter is one social service that uses no-follow links everywhere except the profile (and you're allowed only one link in that - but it's a valuable link)

Google Analytics organic traffic

Google Analytics just keeps getting better and better. The Google Analytics blog recently announced that it has added advanced segmentation as a feature. The implications for usage and reporting here go far beyond what is amenable to running a PPC campaign. You can also segment your organic traffic

Link Building

Link Week

There are many other positive takeaways from keeping an eye on social media: simple brand monitoring to know what people are saying about your company, the chance to right a wrong before it gets worse, the opportunity to personally connect with a past, present, or future client. With services such as Twitter, where people can quickly and easily make a statement without flowery clarifications, things can go downhill quite swiftly and it’s becoming crucial to identify and respond to issues as fast as possible, before someone else steps in with an offering that’s going to cost you a customer for life. What if, instead of ABC Widgets responding to Jane, their main competitor, 123Widgets, saw Jane’s tweet and responded with their own 15% coupon for switching to their company. A lovely opportunity has been lost for a client who practically had it handed to them.

And, of course, deeper customer engagement can trigger links.

Let’s say that Jane has a blog that’s new, and she rarely updates it unless something spectacular happens. Her blog has a Page Rank of 0, and no back links. How will getting a link from her blog really help ABC Widgets?

It’s a link built out of the most basic link worthy thing possible, and in the end, that type of link will mean the most. It may not up ABC Widget’s Page Rank, it may not even send any sort of decent traffic, but it does represent the fact that Jane is now a satisfied customer. Jane continues to order from ABC Widgets, as do several people that she tells about this, both online and off line. When Jane’s ordering from them, do you think they care whether her link is technically “beneficial”? I can assure you that they don’t.

This type of link is obviously hard to quantify. As I said, it may send no decent traffic…it may send zero people to the site, in fact, but it’s sent a real human being there. So how would you make the case for this type of link building to a client? As you probably know, many people are ruled by simple numbers. If you can’t show an increase in something (Page Rank, SERPs, page hits), a client might not be able to understand the power of a link like this, so you need to be prepared to explain it. Politely, of course. This isn’t anything that will involve a discussion of keywords to be used in anchor text, of site/page placement, or anything else that you may do when you’re building links. It’s simple link goodness.

With certain segments of the population being a bit reluctant to fully embrace social media, you may be up against roadblocks when you’re trying to convince a client that monitoring what’s said on Twitter may result in a fantastic link, so just be nice and monitor it yourself for those curmudgeons. It really won’t take too much out of your day. Services like TweetBeep allow you to set up alerts that can run every hour or every day, and if someone does tweet about your brand, you’ll be notified, you can notify your client, your client can respond, and everyone will engage in a giant group hug.

Really got the usefull information for this linkbuilding

Google page rank calculation formula

Google page rank calculation formula:

Google Page Rank will not help us to promote our site in Google search engine. It is just numerical ranking value between (0 to 10) which is provided by Google search engine to show the quality of websites. Google Page rank calculation formula is basically calculated only using external links. External links contain two types, they are inbound links and outbound links. While increasing the inbound links our page rank also slightly increase. According to the Page Rank (PR) of the external links. Google page rank calculation calculated by the following formula..

Google Page Rank Formula:
PR(A) = (1 - d) + d * SUM ((PR(I->A)/C(I))
Where:
PR(A) is the PageRank of your page A.
d is the damping factor, usually set to 0,85.
PR(I->A) is the PageRank of page I containing a link to page A.
C(I) is the number of links off page I.
PR(I->A)/C(I) is a PR-value page A receives from page I.
SUM (PR(I->A)/C(I)) is the sum of all PR-values page A receives from pages with links to page A..


There is so many websites in the reached top position in search engine which having low google page rank .So google page rank is not so much important for promoting our websites in google search engine itself. But it is calculated based on traffic also.

Already we discussed above google page rank formula calculation is based on inbound and outbound links. So it is indirectly makes traffic in Search Engines.

The Business Case for Content Development - SES San Jose Day 4

In the midst of new social media tactics, analytics trends, and insights into innovative technology from the search engine themselves, The Business Case for Content Development at SES San Jose brought information back to the core of SEO – content development.

Content is what the search engines read, it’s what attracts links, and it’s also what ends up converting traffic. Without serious consideration to a website’s content or content strategy, the site will be impaired in its ability to drive traffic, improve rankings, and produce sales.

Health Lloyd-Martin of SuccessWorks pointed out a few examples of websites that seriously improved their performance thanks to content. The first example was Zappos.com, whose blog, twitter account, and onsite content, work together seamlessly to drive traffic to individual product pages. In another example, Heather used AmsterdamEscape, an Amsterdam travel website that actually was banned from Google, but was able to slowly redeem itself by embarking on a complete content overhaul on their website. The website is now back in the index and enjoys strong rankings.

The trap that AmsterdamEscape and other Web marketers fall into is focusing too heavily on keyword density. Search engine algorithms continue to advance and become smarter, and as such, keyword density is an SEO copywriting technique that has become outdated. With semantic search just around the corner, a high keyword density will likely have little effect on your rankings, and may even have a negative effect.

SEO copywriting is about producing direct response copy. It’s about providing valuable information, not an overabundance of keywords. With that in mind, savvy SEO companies are looking for those with direct response or journalism backgrounds to fill the copywriting roles within their organizations.

When building a Web page, Forbes.com SEO Lead Annie Stickney finds that beginning with the small things can make an incredible difference when it comes to search friendliness. Having the appropriate Meta keywords, descriptions, and titles in place that accurately describe the on-page content are typically simple steps to execute. For Wordpress users, there are plugins available that even automate these steps! Although many SEOs will have different opinions about effectiveness of titles and Meta content, it’s the low-hanging fruit when it comes to SEO, and its value, even if pertinent to only a few search engines, shouldn’t be ignored. In the case of Forbes.com, which produces ample amounts of content daily, forgoing this simple step really can make all the difference in the SERPs.

Content is an important ranking component for many car dealer websites and Web pages. Looking at a page on used cars Richmond, the page contains the ample content that focuses on the main topic, used cars in Richmond VA. Although the design of this Washington DC used cars dealer is vastly different, the component that remains the same is the content, both on page content and Meta content.

Any car dealer or Web developer would be wise to consider the value of SEO content development, and understand how crucial it is to a website’s search performance. Not only should on-page copy and Meta content be honed, but audio, image, and video content should be optimized for the search engines as well.

Toyota Dealer Minneapolis

Generally, when consumers needed more space, they simply purchased a larger vehicle. But with the sudden increases in the price of gas, consumers want versatility in a smaller, more efficient package instead. This has boosted interest in the latest Toyota Matrix, a compact five-door hatchback that promises to carry both people and cargo with ease and fuel efficiency.

Similar to the Toyota Corolla, the Matrix, offers buyers greater room and versatility with its hatchback configuration. Behind the wheel of the Matrix, buyers will notice that this is certainly not a Corolla. Toyota has made sure that the suspension and handling of the Toyota Matrix was much sportier than the sedan it’s based on, which has been a noticeable difference between the Corolla and Matrix for Toyota shoppers at Golden Valley MN Toyota during test drives. In fact, Toyota marketing personnel would say that despite the five doors, the Matrix has the soul of a two-door coupe.

Toyota has grown exponentially in recent years, but despite their growth, quality has decreased in many ways, and the interior of the Matrix is not immune to such departures from quality. Despite a well laid-out dash, the Matrix features relatively low-grade, hard plastics. Even though the materials are not the best, the Matrix is still a good value sites Burnsville Car Loans personnel, offering far more utility than the Corolla sedan and even more distinctive styling.

The compact car segment is growing tremendously, fueled in part by the skyrocketing price of gas. And, while Toyota has maintained a strong reputation within the compact vehicle segment, the all-new Matrix faces stiff competition from many old and new rivals. Among five door competitors include the slightly smaller Honda Fit, which has earned a strong response from younger Honda Richmond VA customers. But with Toyota’s reputation for quality, resale value, and efficiency, the Matrix is likely to hold its own among competing makes and models.

how worked search engine

Its very nice explaine and simple how worked search engine

Search Engine Marketing - Clear and Simple
These days it seems there's a lot more to search engine marketing than simple keyword optimisation. Latent semantic indexing, link popularity, the 'blogosphere' – how can you leverage these new concepts to boost your site in the rankings? What do 'quality scores' and ROI tracking mean for pay-per-click advertising campaigns? Then there's all the technical headaches associated with making the latest web interface designs and database-driven site infrastructures search-engine-friendly. It's certainly a lot more complex than it used to be!

Ultimately, however, successful search engine marketing can be boiled down to clear, simple principles, as true now as they ever were:

the search engines' goal is to provide their users with the most relevant, useful and accurate results.
the easier your site makes it for search engines to achieve that goal, the better it will be rewarded in the results rankings.
Search engine marketing is the art of integrating your business objectives with those of the search engines to generate the highly relevant visitor traffic for your site that leads to website success. That's where I can help. I'm an independent search engine marketing practitioner, experienced in creating successful search marketing strategies for a wide variety of small and medium businesses in the UK, many of whom now depend almost solely on search traffic for sales and business growth.

There isn't a standard recipe for success - every client is different, and I undertake a thorough review of their industry, business objectives, web history and site specifications before making recommendations on a search marketing strategy. Sometimes I will implement these directly, with a website redesign, a new pay-per-click campaign, or tweaks to an existing site or campaign; other clients prefer to receive a written report that they can pass to their own design or marketing agency. Either way, I believe the post-implementation period is equally important and stay in close contact throughout, tracking results and fine-tuning the campaign.

Take a look at my client list and testimonials - many of my clients have been with me for five years or more and continue to perform at the top of the results in their sector. Please do ask for references - all my clients will happily recommend me.

Search Concepts

Search Concepts : The most important thing to learn about the web is that there is no central registry, no traffic cop, no chamber of commerce, no one place where you can go to find what you are looking for. There are, however, some sites trying to do their best to fill that role.

The key thing to remember about these sites is that they are all different. Understanding their differences will give you a chance to make your searching efforts much more effective!
Different Databases
Each search tool on the web maintains it's own database of web sites. There will, of course, be overlap between the various search tools but it is important to remember that just because you didn't find it on one tool doesn't mean it's not on the web. No one search tool knows about all the web sites -- in fact the search tool that knows about the most web sites only knows about 34% of the 320 million web pages.
Different Methods
Each search tool has its own way of searching its database such as category searching (Yahoo), full-text searching (Alta Vista), concept-based searching (Excite), and multi-threaded searching (Saavy Search). Depending on what you are looking for and how you approach your search, you may find that one tool is more useful to you than another one.
Different Results
Each search tool will report the results of your search back to you in a different manner. Some will give you clues as to whether or not the search result is really what you are looking for which can save you time and effort.
Different "Helps"
Most of the search tools out there offer you some help in refining your search. Some of these "helps" will be more helpful than others.

Search Marketing Expo

SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.

Google, Viacom Agree To Protect YouTube Users' Identites

Google and Viacom have reached an agreement to mask the identities of YouTube users before their viewing records are disclosed as part of a copyright infringement lawsuit.
The deal calls for Google to anonymize the screennames, IP addresses and visitor IDs of YouTube users before turning over their viewing history to Viacom. In a stipulation signed late Monday night, the parties also said they wouldn't attempt to circumvent the encryption.

But Google and Viacom couldn't come to terms about whether to anonymize records of Google employees. Viacom still wants to know which videos they watched and/or uploaded to the site. If YouTube staff uploaded clips themselves to draw visitors to the site, that could damage Google's defense under the Digital Millennium Copyright Act, which arguably immunizes the site from copyright infringement committed by users. If YouTube staff viewed clips they knew were pirated, that could also weaken Google's position in court. The parties stipulated that if they can't decide how to handle Google employees' records, they'll return to court in two weeks.

With the anonymized user data, the entertainment company is apparently trying to prove that pirated clips are big draws on YouTube. If YouTube benefited from piracy, it could lose the safe harbor protections of the Digital Millennium Copyright Act, which generally immunize sites from liability based on material submitted by users. But there's a very big leap between showing that, say, a Jon Stewart clip is popular on YouTube and proving that the company built its brand on copyrighted content. Even if copyrighted material drew some users to the site, would that really mean YouTube directly profited? After all, it's not as if YouTube was charging users to view those clips.

Regardless, with this agreement, Google and Viacom defused the most incendiary portion of a two-week old court order in the $1 billion copyright infringement lawsuit.

News of the deal is certainly a welcome relief for many YouTube users. But that doesn't mean the events of the last two weeks are good news for privacy rights. On the contrary, Stanton's original order is still on the books, where it might influence other courts in other cases. Kurt Opsahl of the digital rights group Electronic Frontier Foundation today warned in a blog post that the agreement will only protect users if none of the parties later change their minds. Opsahl added that Google employees, like everyone else, have the right to keep video histories private under the federal Video Privacy Protection Act.

Opsahl would still like to see Google fight the original order in court. "We believe that best way to resolve this would be to appeal the court's July 1st order because it violates these statutory and constitutional standards by ordering the disclosure of personally identifiable information (including IP addresses) without requiring Viacom to meet certain requirements, including (among others) notifying YouTube users that their information is being sought and demonstrating a compelling need for that personal information," Opsahl wrote.

Of course, if Google is worried about whether Stanton's order bodes poorly for the future, an even better way to deal with it is to stop storing so much information. As long as Google keeps detailed information about its users, people's privacy remains at risk.

to get more infor mation please click here: Google, Viacom Agree To Protect YouTube Users' Identites