Its very nice explaine and simple how worked search engine
Search Engine Marketing - Clear and Simple
These days it seems there's a lot more to search engine marketing than simple keyword optimisation. Latent semantic indexing, link popularity, the 'blogosphere' – how can you leverage these new concepts to boost your site in the rankings? What do 'quality scores' and ROI tracking mean for pay-per-click advertising campaigns? Then there's all the technical headaches associated with making the latest web interface designs and database-driven site infrastructures search-engine-friendly. It's certainly a lot more complex than it used to be!
Ultimately, however, successful search engine marketing can be boiled down to clear, simple principles, as true now as they ever were:
the search engines' goal is to provide their users with the most relevant, useful and accurate results.
the easier your site makes it for search engines to achieve that goal, the better it will be rewarded in the results rankings.
Search engine marketing is the art of integrating your business objectives with those of the search engines to generate the highly relevant visitor traffic for your site that leads to website success. That's where I can help. I'm an independent search engine marketing practitioner, experienced in creating successful search marketing strategies for a wide variety of small and medium businesses in the UK, many of whom now depend almost solely on search traffic for sales and business growth.
There isn't a standard recipe for success - every client is different, and I undertake a thorough review of their industry, business objectives, web history and site specifications before making recommendations on a search marketing strategy. Sometimes I will implement these directly, with a website redesign, a new pay-per-click campaign, or tweaks to an existing site or campaign; other clients prefer to receive a written report that they can pass to their own design or marketing agency. Either way, I believe the post-implementation period is equally important and stay in close contact throughout, tracking results and fine-tuning the campaign.
Take a look at my client list and testimonials - many of my clients have been with me for five years or more and continue to perform at the top of the results in their sector. Please do ask for references - all my clients will happily recommend me.
Wednesday, September 24, 2008
Search Concepts
Search Concepts : The most important thing to learn about the web is that there is no central registry, no traffic cop, no chamber of commerce, no one place where you can go to find what you are looking for. There are, however, some sites trying to do their best to fill that role.
The key thing to remember about these sites is that they are all different. Understanding their differences will give you a chance to make your searching efforts much more effective!
Different Databases
Each search tool on the web maintains it's own database of web sites. There will, of course, be overlap between the various search tools but it is important to remember that just because you didn't find it on one tool doesn't mean it's not on the web. No one search tool knows about all the web sites -- in fact the search tool that knows about the most web sites only knows about 34% of the 320 million web pages.
Different Methods
Each search tool has its own way of searching its database such as category searching (Yahoo), full-text searching (Alta Vista), concept-based searching (Excite), and multi-threaded searching (Saavy Search). Depending on what you are looking for and how you approach your search, you may find that one tool is more useful to you than another one.
Different Results
Each search tool will report the results of your search back to you in a different manner. Some will give you clues as to whether or not the search result is really what you are looking for which can save you time and effort.
Different "Helps"
Most of the search tools out there offer you some help in refining your search. Some of these "helps" will be more helpful than others.
The key thing to remember about these sites is that they are all different. Understanding their differences will give you a chance to make your searching efforts much more effective!
Different Databases
Each search tool on the web maintains it's own database of web sites. There will, of course, be overlap between the various search tools but it is important to remember that just because you didn't find it on one tool doesn't mean it's not on the web. No one search tool knows about all the web sites -- in fact the search tool that knows about the most web sites only knows about 34% of the 320 million web pages.
Different Methods
Each search tool has its own way of searching its database such as category searching (Yahoo), full-text searching (Alta Vista), concept-based searching (Excite), and multi-threaded searching (Saavy Search). Depending on what you are looking for and how you approach your search, you may find that one tool is more useful to you than another one.
Different Results
Each search tool will report the results of your search back to you in a different manner. Some will give you clues as to whether or not the search result is really what you are looking for which can save you time and effort.
Different "Helps"
Most of the search tools out there offer you some help in refining your search. Some of these "helps" will be more helpful than others.
Search Marketing Expo
SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.
SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.
SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.
Wednesday, July 16, 2008
Google, Viacom Agree To Protect YouTube Users' Identites
Google and Viacom have reached an agreement to mask the identities of YouTube users before their viewing records are disclosed as part of a copyright infringement lawsuit.
The deal calls for Google to anonymize the screennames, IP addresses and visitor IDs of YouTube users before turning over their viewing history to Viacom. In a stipulation signed late Monday night, the parties also said they wouldn't attempt to circumvent the encryption.
But Google and Viacom couldn't come to terms about whether to anonymize records of Google employees. Viacom still wants to know which videos they watched and/or uploaded to the site. If YouTube staff uploaded clips themselves to draw visitors to the site, that could damage Google's defense under the Digital Millennium Copyright Act, which arguably immunizes the site from copyright infringement committed by users. If YouTube staff viewed clips they knew were pirated, that could also weaken Google's position in court. The parties stipulated that if they can't decide how to handle Google employees' records, they'll return to court in two weeks.
With the anonymized user data, the entertainment company is apparently trying to prove that pirated clips are big draws on YouTube. If YouTube benefited from piracy, it could lose the safe harbor protections of the Digital Millennium Copyright Act, which generally immunize sites from liability based on material submitted by users. But there's a very big leap between showing that, say, a Jon Stewart clip is popular on YouTube and proving that the company built its brand on copyrighted content. Even if copyrighted material drew some users to the site, would that really mean YouTube directly profited? After all, it's not as if YouTube was charging users to view those clips.
Regardless, with this agreement, Google and Viacom defused the most incendiary portion of a two-week old court order in the $1 billion copyright infringement lawsuit.
News of the deal is certainly a welcome relief for many YouTube users. But that doesn't mean the events of the last two weeks are good news for privacy rights. On the contrary, Stanton's original order is still on the books, where it might influence other courts in other cases. Kurt Opsahl of the digital rights group Electronic Frontier Foundation today warned in a blog post that the agreement will only protect users if none of the parties later change their minds. Opsahl added that Google employees, like everyone else, have the right to keep video histories private under the federal Video Privacy Protection Act.
Opsahl would still like to see Google fight the original order in court. "We believe that best way to resolve this would be to appeal the court's July 1st order because it violates these statutory and constitutional standards by ordering the disclosure of personally identifiable information (including IP addresses) without requiring Viacom to meet certain requirements, including (among others) notifying YouTube users that their information is being sought and demonstrating a compelling need for that personal information," Opsahl wrote.
Of course, if Google is worried about whether Stanton's order bodes poorly for the future, an even better way to deal with it is to stop storing so much information. As long as Google keeps detailed information about its users, people's privacy remains at risk.
to get more infor mation please click here: Google, Viacom Agree To Protect YouTube Users' Identites
The deal calls for Google to anonymize the screennames, IP addresses and visitor IDs of YouTube users before turning over their viewing history to Viacom. In a stipulation signed late Monday night, the parties also said they wouldn't attempt to circumvent the encryption.
But Google and Viacom couldn't come to terms about whether to anonymize records of Google employees. Viacom still wants to know which videos they watched and/or uploaded to the site. If YouTube staff uploaded clips themselves to draw visitors to the site, that could damage Google's defense under the Digital Millennium Copyright Act, which arguably immunizes the site from copyright infringement committed by users. If YouTube staff viewed clips they knew were pirated, that could also weaken Google's position in court. The parties stipulated that if they can't decide how to handle Google employees' records, they'll return to court in two weeks.
With the anonymized user data, the entertainment company is apparently trying to prove that pirated clips are big draws on YouTube. If YouTube benefited from piracy, it could lose the safe harbor protections of the Digital Millennium Copyright Act, which generally immunize sites from liability based on material submitted by users. But there's a very big leap between showing that, say, a Jon Stewart clip is popular on YouTube and proving that the company built its brand on copyrighted content. Even if copyrighted material drew some users to the site, would that really mean YouTube directly profited? After all, it's not as if YouTube was charging users to view those clips.
Regardless, with this agreement, Google and Viacom defused the most incendiary portion of a two-week old court order in the $1 billion copyright infringement lawsuit.
News of the deal is certainly a welcome relief for many YouTube users. But that doesn't mean the events of the last two weeks are good news for privacy rights. On the contrary, Stanton's original order is still on the books, where it might influence other courts in other cases. Kurt Opsahl of the digital rights group Electronic Frontier Foundation today warned in a blog post that the agreement will only protect users if none of the parties later change their minds. Opsahl added that Google employees, like everyone else, have the right to keep video histories private under the federal Video Privacy Protection Act.
Opsahl would still like to see Google fight the original order in court. "We believe that best way to resolve this would be to appeal the court's July 1st order because it violates these statutory and constitutional standards by ordering the disclosure of personally identifiable information (including IP addresses) without requiring Viacom to meet certain requirements, including (among others) notifying YouTube users that their information is being sought and demonstrating a compelling need for that personal information," Opsahl wrote.
Of course, if Google is worried about whether Stanton's order bodes poorly for the future, an even better way to deal with it is to stop storing so much information. As long as Google keeps detailed information about its users, people's privacy remains at risk.
to get more infor mation please click here: Google, Viacom Agree To Protect YouTube Users' Identites
Thursday, July 10, 2008
Monday, July 7, 2008
Sunday, July 6, 2008
Multilingual Search Engine Optimisation
Multilingual Search Engine Optimisation Positioning Your Site - Worldwide
Getting your site in good SEO & PPC positions on non English language search engines.
63 percent of the total global online population is non-English speaking. That's a lot of people using search engines in other languages.
Bigmouthmedia's track record in search engine optimisation in multi language global territories is proven. We work in over 20 languages, including non-western character sets.We've tripled traffic to major brands' sites across all continents. We could do this for your brand.
Our geographic too, places us where you need us. Our offices across the globe offer you a central agency to implement a multi-channel digital campaign.
We use a linguistic approach, and linguistics requires attention. When Ford launched the Pinto in Brazil, it flopped. No surprise really when you discover that Brazilians use the slang term 'Pinto' for 'tiny male genitalia'.
We know the global, multi language online marketplace - and that's no mean feat. Every territory has its own search engine preferences and our Research and Development boffins make sure we're clued up-to-the-minute on the major players in all global regions.
The Costs
Each campaign is bespoke and costs depend on your target territories, site technologies and marketplace. As a guide we can tell you that our organic multilingual client campaigns currently have a cost-per-click of less than 5 pence. Einfach klasse!
The global search engine marketplace is fast moving and getting increasingly competitive. Wherever in the world your site is based and whatever language it is written in it needs international profile and exposure. Let us do the legwork.
Bigmouthmedia - big, clever SEO
How to Optimized your website in major Search Engines
people that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start.
start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.
SEO Myth #2 - SEO means only optimizing for Google
While we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search engines.
how would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.
SEO Myth #3 - Submitting your site to thousands of directories will help your rankings
While directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:
1) Quantity of inbound links
2) Quality of inbound links
3) Age of domain
4) Topical relevancy to your site
5) Human-edited is better than automated because editorial control tends to lend itself to quality
6) How frequently the directory gets crawled (check the Google cache)
7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic
8.)Are their links direct, static links or are they redirected to your site?
SEO Myth #4 - SEO is free
While SEO is not pay per click there are upfront and on going costs associated with SEO.
possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIME
don’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.
SEO Myth #5 - Keywords need to appear everywhere
In the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.
SEO Myth #6 - SEO is a one-time event for a company
The nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEo efforts and adjusting them to create the best ROI.
SEO Myth #7 - SEO will take years to return results
This not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.
SEO Myth #8 - Page rank is the critical measure of a site’s success
page rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.
SEO Myth #9 - Accessibility doesn’t really matter
creating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:
1) make the bulk of your content and navigation text with multimedia dispersed throughout
2) test your page in mobile and a text base browser such as lynx.
more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0
SEO Myth #10 - Google has an adversarial relationship with webmasters and publishers
Google has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.
This was a summary of Michael Estrin’s article 10 SEO myths debunked from imediaconnection.com
**sponsored by Rent Expert’s VRBO system, People finders background check services and Art Works Design’s web design St. Louis.
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EveryScape Goes Where Google Maps Does Not
Users can navigate through neighborhoods and tourist sites. A special icon next to a building invites users to enter and have a look around.
"While Google has focused their technology on building a better map, we wanted to do more and replicate the experience of actually being somewhere," Everyscape chief executive Jim Schoonmaker told ABC News.
Everyscape employs independent contractors to operate specialized equipment. "Destination ambassadors" are assigned regions and are paid per mile to map. By getting locals involved, Schoonmaker hopes to "enable the world to build the world."
On top of earning $10 for every street mile, destination ambassadors receive a commission whenever they convince a business to have its interiors photographed.
Joe Ryan, owner of the Press Box Sports Bar in Manhattan, was quickly sold on the idea when he was approached with an offer to lease his locale on the interactive map.
"It's absolutely worth the price of the lease," Ryan said. "We have a very nice private party room upstairs and whenever people call to see if they can have a party there, it was very hard for me to describe it. Now I just tell them to go to the site, and they can take a look around. It's a big help."
Everyscape has secured $7 million in investment from venture capital firms. Some experts say to cut into Google's market, the company would need to extend its mapping capabilities abroad to popular destinations like Sydney and London, where the legality of such technology has been challenged.
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